Notes on visual identity, type and making things that look like you.
Identity/September 18, 2026/5 min read
Templates made posting easy. They also made most brands indistinguishable. A look you own is the way out.
Read the pieceType/September 12, 2026/6 min read
The usual fixes are a dark panel, a drop shadow or a blur. Each one announces itself. There’s a better way.
Making/September 5, 2026/4 min read
A square post, a vertical story and a three-to-one banner are different problems. A good system solves each on its own terms.
Market/August 29, 2026/5 min read
Anyone can craft a Mark in the Forge. Publish it, and you earn whenever someone claims it, renews it or buys it on.
Making/August 21, 2026/3 min read
A five-second loop of your look moving under still words gets more attention than a static post, and takes no editing.