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Market/August 29, 2026/5 min read

Making a Mark, and earning from it

Anyone can craft a Mark in the Forge. Publish it, and you earn whenever someone claims it, renews it or buys it on.

Made in the Forge.
@gradiently

The Forge is where Marks are made: up to eight colours, up to three stacked materials, the light, the grain, the motion and the voice. Every dial is continuous, so the space of possible Marks is effectively endless.

Gradiently
Crafted, not picked.
Make it clear. Make it yours.
Gradiently · @gradiently
A Mark is a recipe: palette, materials, dials, motion and type.

Publishing

When you publish, the Market checks your recipe against every other. If it’s too close to an existing Mark, you’re asked to move it further. That check is what makes ownership meaningful: nobody can publish a near-copy of yours.

How creators are paid

  • A share of the claim price when someone claims your Mark.
  • The same share of every yearly renewal while they hold it.
  • A royalty each time it’s resold on the Market.

Holders can sell a Mark they’ve outgrown at their own price; the licence moves to the buyer and you earn your royalty. A good Mark keeps paying as it changes hands.

Next

Motion for brands that don’t make video

Find a look that’s only yours.

Free to design with. Claim your Mark when you find the one.

Start designing, free

A living visual identity. One Mark, one holder, every format.

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